Curiosity Inc. Partners with DIRECTV to Expand U.S. Distribution Through Multi-Tier Deal

Curiosity Inc. has partnered with DIRECTV to expand its US distribution through a multi-tier deal. The agreement includes Curiosity Stream and Curiosity NOW, enhancing access to factual entertainment. This strategic move aligns with the evolving pay-TV landscape and bolsters Curiosity's position in the FAST market. The partnership will make Curiosity's flagship content available to millions of households across the US.

Curiosity Inc. (NASDAQ: CURI), the global factual entertainment company, has announced a significant expansion of its U.S. distribution footprint through a multi-tier deal with DIRECTV. The agreement, which includes Curiosity Stream and Curiosity NOW, aims to enhance access to factual entertainment content across millions of households in the United States.

As part of the deal, DIRECTV has launched two distinct Curiosity offerings across its ecosystem. Curiosity Stream, the award-winning subscription video-on-demand (SVOD) service, is now available across DIRECTV’s premium content offerings, expanding its availability to new audiences seeking subscription-based factual entertainment. Curiosity NOW, Curiosity’s free ad-supported streaming TV (FAST) channel, is now available on DIRECTV’s FAST platform, MyFree DIRECTV, delivering round-the-clock factual programming from history and adventure to science and technology [1].

This strategic partnership brings Curiosity’s globally acclaimed premium content to DIRECTV’s substantial national footprint, which includes millions of connected devices and set-top boxes across streaming and satellite services. The deal aligns with the evolving pay-TV landscape and positions Curiosity as a leading player in the rapidly growing FAST space [2].

Jay Sodha, Curiosity’s VP of Business Development and Partnerships, noted that this partnership is a pivotal moment for Curiosity as it expands its U.S. reach across FAST and SVOD in one comprehensive agreement. DIRECTV’s scale, brand strength, and evolving platform strategy make it an ideal partner to help Curiosity deliver smart, inspiring, and entertaining content to viewers wherever they are and however they choose to watch [1].

Curiosity NOW’s inclusion within the MyFree DIRECTV lineup further positions Curiosity as a leader in the FAST space. With thousands of titles, Curiosity has built a dedicated global fanbase by offering in-depth documentaries, series, and specials on topics ranging from space exploration to ancient history [2].

This deal comes at a time when the media landscape is shifting towards diversified monetization models. Curiosity Inc., with its extensive library of factual content, is well-positioned to capitalize on these changes and continue to grow its subscriber base and revenue streams.

References:
[1] https://finance.yahoo.com/news/curiosity-expands-footprint-multi-tier-130000220.html
[2] https://www.morningstar.com/news/business-wire/20250811599075/curiosity-expands-footprint-through-multi-tier-distribution-deal-with-directv