Ctrl shares surge 11.23% intraday after Greenmission launches Ctrl Platform to add physical buttons to Tesla models.

Ctrl surged 11.23% intraday following Greenmission’s announcement of a Kickstarter campaign for its Ctrl Platform, a physical button add-on for Tesla Model 3 and Model Y vehicles. The product addresses growing consumer demand for tactile controls in screen-centric Tesla interfaces, building on the success of the original Ctrl Bar, which raised €89,000 in 2023. The new Ctrl Platform, featuring enhanced integration via OBD port connectivity and 10 dynamic buttons, has already secured $17,000 in funding within a week, signaling strong market interest. This innovation taps into concerns over safety and usability in Tesla’s minimalist design, with European regulators and customer feedback highlighting the need for physical controls. The campaign’s rapid traction and prior product success likely drove investor optimism, aligning with the stock’s sharp intraday rally.