Cryptocurrency Non-Owners to Rise to 82% by 2025, Signals Early Adoption Phase

Morgan Stanley's latest survey, highlighted by strategist Tom Lee, reveals that the percentage of non-owners of cryptocurrency has increased to 69% in 2024 and is projected to rise further to 82% in 2025 [1]. Lee emphasized that this trend signals the asset class is still in its early stages of adoption, with a large portion of the population yet to enter the market. The findings suggest that while interest and awareness are growing, mainstream acceptance remains a work in progress [1].

Lee’s analysis points to the structural development of the cryptocurrency market, noting that as the number of non-owners decreases over time, the potential for increased participation and market expansion rises. However, he does not provide specific investment forecasts for crypto. Instead, he frames the data as a long-term indicator of market potential, acknowledging the risks and volatility that remain inherent to the asset class [1].

The survey also indirectly aligns with broader industry sentiment on regulatory developments. Alesia Haas, CFO of a major crypto exchange, recently expressed optimism at the Morgan Stanley TMT Conference, highlighting the importance of regulatory clarity in shaping the future of the crypto industry [1]. If favorable regulatory conditions continue to emerge, it may encourage more individuals to consider entering the market, potentially altering the current trajectory of adoption.

While the survey provides valuable insight into the current state of cryptocurrency ownership, it does not compare crypto to other asset classes or reference specific investment benchmarks. Rather, it serves as a snapshot of the asset’s adoption curve, offering investors a data-driven perspective on the market’s evolution. For those considering exposure to digital assets, the findings underscore the importance of a strategic and informed approach, balancing the transformative potential of blockchain technology with the realities of market volatility [1].

Source: [1] Morgan Stanley TMT Conference – Alesia Haas on Regulatory Optimism https://www.facebook.com/groups/10377174****0977/posts/1995959401140103/