Crypto Sponsors Dominate UEFA Champions League 2025/26
ByAinvest
Monday, Dec 1, 2025 3:20 pm ET1min read
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The 2025/26 UEFA Champions League boasts 48 crypto sponsorships, a 30% increase from last year, with 24 out of 36 participating clubs having at least one crypto sponsor. Crypto.com is sponsoring the league outright for a three-year deal worth nearly $500M, while Mastercard is sponsoring the competition and rolling out crypto-friendly cards for exchanges Binance, Nexo, and Gemini.
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