Crypto.com Partners With The Ring Magazine For May 2025 Boxing Event

Crypto.com has solidified its presence in the sports arena by partnering with The Ring Magazine to host the highly anticipated boxing event, Fatal Fury, scheduled for May 2, 2025, at New York City’s Times Square. This event marks a significant milestone as Crypto.com takes on the role of the primary partner, managing the licensing rights and ensuring its brand imagery is prominently displayed throughout the fights. The event is set to draw global viewership, highlighting Crypto.com's commitment to major sporting events.

The partnership between Crypto.com and The Ring Magazine underscores the growing integration of digital finance with live sports entertainment. The Ring Magazine, a legendary boxing authority since 1922, will host a historic three-fight card featuring some of the sport's top talents. The event's centerpiece will be the highly anticipated match between Ryan Garcia and Rolando Romero, with supporting fights including Devin Haney versus Jose Ramirez and Teofimo Lopez against Arnold Barboza Jr. These matches are expected to deliver an exciting and thrilling performance for boxing fans worldwide.

Eric Anziani, president and COO of Crypto.com, emphasized the strong connection between crypto and sports, stating that both drive engagement and growth. This sponsorship follows Crypto.com's previous partnerships with Formula 1 and the FIFA World Cup, further cementing its dedication to sports marketing. The event will be available for viewing through pay-per-view on DAZN, with a ticket price of $59.99. Additionally, fans who purchase the Canelo vs. Scull match on May 3 will receive a 50% discount on their second event, providing an attractive offer for sports enthusiasts.

The event's location at Times Square adds to its allure, with the famous billboards and open-air facilities creating a unique and energetic boxing atmosphere. The weigh-in ceremony for Fatal Fury is scheduled for May 1, 2025, at 4:30 p.m. ET and will be broadcasted on both TV and online platforms. The public press conference held at Manhattan Center on April 30th drew a large crowd of fans eager to see the fighters in person, although plans for public attendance at the fights in Times Square have not been disclosed.

Crypto.com's involvement in boxing events is part of its broader strategy to establish cryptocurrency connections for everyday consumers. The organization has a history of supporting major boxing matches, leveraging the sport's broad international appeal to gain marketing benefits. Anziani highlighted that events like Fatal Fury create enduring fan-brand relationships for Crypto.com, further solidifying its presence in the sports world. Through its partnership with The Ring Magazine, Crypto.com is leading the transformation of contemporary financial systems to become integrated with professional sports operations, ensuring that the event meets professional standards and maintains its respected status.