Crypto Networking: Unique Norms, Trust Key to Success

Crypto networking operates differently from traditional corporate environments. The blockchain world, once a niche and unconventional space, has developed its own unique social norms and ecosystem. Unlike traditional industries, there is no formal introduction or rulebook for newcomers. Those from traditional business backgrounds may find it challenging to navigate this space, especially when their professional LinkedIn messages go unanswered.

The crypto industry was built by developers, visionaries, and financial outsiders who wanted to rewrite existing systems. This has led to the creation of unique social norms that can be crucial for finding valuable partners or feeling included in the community. Understanding these unwritten rules can make a significant difference in building a successful crypto business.

One of the main differences between the crypto industry and traditional spaces is the accessibility of key figures. Even those with hundreds of thousands of followers are surprisingly approachable. However, this accessibility can be a double-edged sword. Crypto Twitter is a very active place, and key influencers receive hundreds of messages daily. To stand out, it is essential to engage with their content thoughtfully before making a direct ask. Commenting on their posts, sharing their work with added insights, and building recognition before requesting their time can increase the chances of a successful connection.

When reaching out, it is important to be specific and brief. For example, mentioning a specific thread or topic and asking a couple of quick questions can make the interaction more meaningful. Public conversations on platforms like Twitter often beat private ones in the crypto space. Replying to someone’s tweet with a thoughtful question not only gets an answer but also allows others to see and appreciate the curiosity, multiplying the networking effect with minimal effort.

Despite the blockchain space being inherently online, face-to-face interactions at crypto events are invaluable. The best connections often happen outside of scheduled sessions, such as in hotel lobbies, coffee queues, or impromptu dinner groups. Attending real-world events and making space for these moments can lead to deeper connections. Major events and conferences, as well as smaller, more focused gatherings, offer unique networking opportunities. Following event hashtags on Twitter can also provide meaningful conversations and engagement.

Discord is a crucial platform for connecting with influential people in the crypto space. It allows people to connect over chat, video, audio, and through community channels. However, it can be overwhelming for newcomers. The first rule is to lurk before leaping—spend time reading and understanding the culture and inside jokes of each server. The second rule is to ignore the FOMO and focus on a few projects that genuinely interest you. Quality contributions in a few communities will always beat a spray-and-pray approach. Additionally, it is important to be cautious of scammers on Discord and never respond to DMs offering help, especially from “support staff.”

Crypto operates on trust, which is ironic for an industry built on “trustless” technology. Building a strong reputation is crucial. This includes keeping your word, admitting when you don’t know something, giving credit generously, protecting others’ private information, and being consistent in your values. The crypto community has a long memory of both generosity and bad behavior, making it essential to be diligent and trustworthy in your interactions.

In conclusion, crypto networking comes down to showing up consistently and bringing genuine value wherever you go. The technical jargon and market volatility might change overnight, but the relationships you build will carry your business through bull and bear markets alike. It is important to find the corners of the community that align with your values and business goals, then plant roots there. The most successful crypto founders are those who have earned trust by being helpful, honest, and human.