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Building a robust network in the crypto industry is crucial for success, as it can open doors to opportunities and partnerships that might otherwise remain elusive. Even with exceptional skills or innovative ideas, having the right connections can make or break a crypto project. This strategic guide offers practical tips to help you organically grow your network within the crypto community.
First, it's essential to embrace a mindset shift and become comfortable with putting yourself out there. Networking events can be intimidating, but pushing past initial nerves can lead to valuable connections. Instead of focusing on selling, approach conversations with genuine curiosity and a desire to learn about others. Remember that networking is a two-way street, and adding value to others can foster mutually beneficial relationships.
Attending both online and in-person crypto events is another effective way to build connections. Large conferences like Consensus, as well as smaller local meetups and university crypto clubs, can provide opportunities to meet key players in the industry. Additionally, virtual events allow you to expand your network globally without significant upfront expenditure.
Strategically growing your crypto social media presence can also help you build connections. Clean up your Twitter profile and engage with key players in the crypto space. Publish educational content on LinkedIn to establish yourself as a thought leader, and join invite-only groups focused on blockchain projects, NFTs, DeFi, and investing to have 1:1 conversations with experts.
Connecting with crypto founders and investors is vital when fundraising or searching for investment deals. Look up founders of crypto projects on LinkedIn and reach out politely, expressing interest in their projects or proposing a meeting. Connect with crypto VCs by looking for Partners, Analysts, and Associates focused on crypto investments at VC and investment funds. Pay attention to crypto connections in common, and ask for warm introductions from mutual connections.
As you build your network, it's crucial to follow up regularly with your expanding crypto network. Manage contacts in a CRM to track how you met and when you last spoke, and set reminders to follow up regularly. Connect on social media, especially LinkedIn, to stay at the top of their minds, and add new contacts to targeted email nurture tracks to share relevant articles, tools, and offers based on their interests.
Finally, be patient and persistent in your networking efforts. Authentic relationships and genuine commitment to moving the blockchain ecosystem forward can lead to unexpected opportunities. Don't expect immediate

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