Crypto's Mobile Banking Moment: Samsung and Coinbase Embed Services in Galaxy Devices

Samsung and Coinbase have launched a partnership to integrate cryptocurrency services into the Galaxy device ecosystem, targeting 75 million U.S. users. The collaboration enables access to Coinbase One, Coinbase's premium membership service, directly through the Samsung Wallet app. This integration allows users to manage crypto assets without downloading a separate app or transferring funds across platforms. The service includes zero trading fees, enhanced staking rewards, priority support, and account protection for lost fund restoration. Samsung users can also link their Coinbase accounts to Samsung Pay, enabling crypto-based payments for everyday transactions.

The partnership aims to simplify crypto adoption by embedding services into a pre-installed app used by millions. Users in the U.S. can access a free three-month trial of Coinbase One and receive a $25 credit for their first trade. Samsung Pay integration further expands utility, allowing purchases and payments via crypto holdings, aligning with Samsung's strategy to enhance device functionality. The collaboration positions crypto tools alongside existing digital assets like payment cards and transit passes, streamlining user experience.

Both companies emphasized the strategic alignment of their goals. Shan Aggarwal, Coinbase's Chief Business Officer, highlighted the partnership as a way to "meet people where they already are: on their phones," while Drew Blackard of Samsung noted the importance of "creative ways to enhance the experience with added functionality". The initiative marks Coinbase's largest consumer distribution effort and Samsung's most significant crypto integration to date.

Global expansion is planned, with initial focus on the U.S. and future rollout to international markets. Coinbase's mission to "bring more than a billion people on chain" aligns with Samsung's global user base, accelerating crypto adoption. The partnership's scalability is underscored by Samsung's 75 million Galaxy users in the U.S. alone, offering a foundation for broader market penetration.

The move intensifies competition in the tech-crypto integration space, particularly with Apple. As major tech firms race to embed digital assets into mobile ecosystems, Samsung and Coinbase's collaboration sets a benchmark for seamless crypto access. Analysts note that embedding crypto wallets into mainstream devices could catalyze mass adoption, similar to the rise of mobile banking.

[1] https://thecryptobasic.com/2025/10/03/samsung-partners-with-coinbase-to-bring-crypto-access-to-75-million-galaxy-users/

[2] https://www.coindesk.com/business/2025/10/03/samsung-adds-coinbase-crypto-access-for-75m-galaxy-device-users

[3] https://www.coinbase.com/blog/Samsung-taps-Coinbase-to-bring-crypto-to-more-than-75-million-Galaxy-users

[4] https://www.coinspeaker.com/samsung-coinbase-bring-crypto-access-75m-users/

[5] https://invezz.com/news/2025/10/03/samsung-and-coinbase-partner-to-bring-crypto-to-over-75m-galaxy-users/