Crypto Meets Rugby as VALR Powers Fan Engagement Across Africa

VALR, Africa's largest cryptocurrency exchange by trade volume, has secured a multi-year partnership with the DHL Stormers, a prominent rugby team based in Cape Town, South Africa. This collaboration, announced on August 22, 2025, designates VALR as the team's 'Official Crypto Exchange Partner' and spans three years, from September 1, 2025, to August 31, 2028 [2]. The partnership aims to enhance fan engagement through crypto-related initiatives and to promote the adoption of digital assets across the continent [2].

Under the agreement, VALR's branding will be prominently displayed at the DHL Stadium, including on the official match and training kits of the DHL Stormers and their affiliated teams in the Vodacom United Rugby Championship (URC), Investec Champions Cup, and various South African domestic competitions [2]. The company will also maintain a VIP Suite at the venue for institutional clients and partners [2]. Additionally, VALR plans to launch fan engagement campaigns throughout the season, such as team trading competitions, crypto-based reward programs, and opportunities for fans to win game tickets, meet players, and receive exclusive merchandise [2].

This partnership aligns with a growing trend of cryptocurrency integration into the sports industry, with VALR and the DHL Stormers positioned at the forefront of innovation in financial technology and fan engagement [2]. The collaboration supports VALR’s mission to drive both retail and institutional crypto adoption in South Africa and across Africa, while also reinforcing the DHL Stormers’ vision of “Make Cape Town Smile” [2]. For the Stormers, the partnership provides financial support and aligns their brand with a forward-thinking perspective on the future of finance [2].

VALR, founded in 2018, serves over 1.5 million users globally and more than 1,400 corporate and institutional clients. The exchange offers a broad range of crypto products, including tokenised U.S. stocks, and operates across multiple trading platforms such as Spot, Futures, and OTC, along with Staking and Lending services [2]. The company is licensed by South Africa's Financial Sector Conduct Authority (FSCA) and operates in Europe. In 2022, VALR secured Africa's largest crypto venture capital round, raising $55 million from investors including Pantera Capital, Coinbase Ventures, and Fidelity's F-Prime [2].

For fans and customers interested in participating in exclusive events and trading competitions, VALR has launched an invitation code (STORMERS2025) for new sign-ups on its platform [2]. The DHL Stormers, known for their dynamic style and passionate fanbase, compete in the Vodacom United Rugby Championship and Investec Champions Cup, having won the inaugural Vodacom URC title in 2022. The team continues to lead in attendance and broadcast metrics and is committed to nurturing local talent while entertaining global audiences [2].

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[1] title1 (url1)

[2] VALR Named Official Crypto Exchange Partner of DHL Stormers in Multi-Year Deal (https://www.prnewswire.com/news-releases/valr-named-official-crypto-exchange-partner-of-dhl-stormers-in-multi-year-deal-302535772.html)

[3] title3 (url3)