Crypto is No Longer a 'Crude' Word for Companies in the UAE

Swiss private bank Maerki Baumann has expanded its crypto services into the UAE, leveraging regulatory approval from Abu Dhabi Global Market (ADGM). The move positions the bank to serve blockchain and Web3 entrepreneurs in the Middle East, reinforcing its global private banking strategy. Maerki Baumann is now under the oversight of ADGM's Financial Services Regulatory Authority. This allows it to operate from Abu Dhabi and expand its access to critical financial infrastructure for the crypto sector. The expansion reflects growing institutional interest in digital assets across the Middle East and aligns with Abu Dhabi's regulatory framework for digital assets.

The bank's services include corporate accounts, trading, custody, staking, and digital asset management. These are offered through its ARCHIP brand, which caters specifically to the crypto community. The move helps Maerki Baumann support the region's growing Web3 activity and attract technology-based businesses. Relationship managers based in Abu Dhabi will serve regional clients, while core operations remain in Zurich.

The UAE has emerged as a hub for digital assets, drawing international banks looking to access a more predictable regulatory environment. Swiss banks such as Maerki Baumann are part of a broader trend in the region. Other Swiss institutions, including Julius Baer and UBS, have also increased their presence in the UAE in recent months. This growth is driven by Abu Dhabi's progressive regulatory approach and infrastructure for digital finance.

Why Did This Happen?

Swiss banks are expanding into the UAE due to the region's regulatory clarity and growing demand for crypto services. The ADGM framework allows for the operation of compliant digital asset businesses without the uncertainty faced in other jurisdictions. Maerki Baumann, which began offering crypto services in 2019, has since built expertise in bridging traditional banking and digital assets according to reports.

Abu Dhabi and Dubai have positioned themselves as leading financial hubs for digital assets. Dubai, for example, introduced the Virtual Assets Regulatory Authority (VARA) to govern the space. This regulatory certainty is attracting both institutional and private investors. The UAE's strategic investments and policy frameworks are shaping a competitive digital asset ecosystem.

How Did Markets React?

The UAE's crypto-friendly policies have contributed to increased demand for compliant banking partners. This trend is evident in the recent collaboration between Mastercard and the UAE Cyber Security Council, aimed at strengthening digital security for financial services. The partnership underscores the growing importance of cybersecurity in the digital asset space and highlights the UAE's commitment to innovation and safety.

Global investors are also taking notice. The Dubai Digital Asset Association (D2A2) recently welcomed OFZA as a member, further solidifying the emirate's role in shaping the global crypto ecosystem. This expansion in infrastructure and collaboration supports long-term growth for the industry.

What Are Analysts Watching Next?

Analysts are closely monitoring the regulatory developments in the UAE and the broader Middle East. The region's clear and proactive approach to digital assets offers an alternative to jurisdictions like the United States, where crypto regulations remain fragmented. Robinhood's Chief Legal and Compliance Officer, Daniel Gallagher, noted that Dubai's early regulatory efforts gave it a competitive edge.

Meanwhile, the U.S. regulatory landscape is evolving. The Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) are working on harmonizing digital asset rules under Project Crypto. However, the lack of a unified federal framework continues to challenge U.S. crypto firms. The stalled CLARITY Act remains a key legislative focus, with no immediate resolution in sight.

The UAE's position as a global digital asset hub is being reinforced by international partnerships and regulatory clarity. As other countries debate their approaches to crypto, the UAE is building a framework that supports innovation while maintaining compliance. This approach is attracting both domestic and global investment, positioning the region for long-term growth in digital finance.