Crypto Influencer Rate Sheet Leak Exposes Hidden Ads and Misleading Promotions

A leaked price sheet reveals the rates of over 200 crypto influencers, with top-tier accounts charging $10,000-$20,000 per post and smaller accounts charging $500-$1,500. The document also lists package deals and rates for video content, showing the growing scale and organization of influencer-driven promotions in the crypto market. However, the leak also highlights the lack of transparency, with only 5 out of 160 accounts disclosing promotional posts as advertisements. This lack of disclosure is a violation of global advertising guidelines and can fuel artificial hype and market manipulation.

A recent leak of a price sheet has shed light on the growing scale and organization of influencer-driven promotions in the crypto market. The document, shared by on-chain investigator @zachxbt, reveals a detailed pricing structure for over 200 crypto influencers, including top-tier accounts charging between $10,000 and $20,000 per post, and smaller accounts charging between $500 and $1,500 [1].

The leak also highlights the lack of transparency in these promotions. According to @zachxbt, only 5 out of 160 accounts who accepted a promotional deal disclosed their posts as advertisements, violating global advertising guidelines [1]. This lack of disclosure can mislead investors and fuel artificial hype, as promotional content often goes unmarked.

The growing organization of influencer promotions is evident in the document, which lists package deals and rates for video content, indicating a well-structured network. However, the prevalence of direct, off-contract payments makes these campaigns difficult to trace, creating opportunities for market manipulation [1].

The leak comes amid rising concerns about scams in the crypto market. The CR7 meme coin scam earlier this year, where the token surged to a $143 million market cap before collapsing 98% in a rug pull, highlighted the risks associated with influencer promotions [1]. Similarly, allegations of fraud over the promotion of the $LIBRA coin in Argentina have raised further concerns [1].

The findings underscore the need for tighter regulations, stronger disclosure rules, and more investor awareness. Until then, investors should treat promotional posts with caution, especially when they involve unverified projects or celebrity endorsements [1].

In contrast, the crypto market is also witnessing a shift in sentiment, with investors moving towards early-stage projects with actual uses and scalability. Ozak AI ($OZ), a crypto platform combining AI and DePIN infrastructure, is experiencing strong momentum, with its $OZ token presale targeting a price of $2 by 2026 [2]. This shift in market sentiment could boost the long-term growth of utility-driven crypto projects.

Meanwhile, XRP remains an attractive investment due to its regulatory clarity and live market products. The SEC and Ripple's settlement and the launch of products like RLUSD and OUSG have widened access and converted abstract utility into measurable market flows [3].

References:
[1] https://coinpedia.org/news/just-in-crypto-influencer-rate-sheet-leak-reveals-hidden-ads/
[2] https://cryptonewsland.com/how-shifts-in-global-crypto-market-sentiment-are-poised-to-boost-ozak-ais-0-005-presale-price-to-a-2-target-by-2026/
[3] https://investinghaven.com/crypto-blockchain/coins/xrp/3-big-reasons-xrp-might-be-the-best-crypto-to-buy-today/