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Crypto Finance’s Alessandro Fuser, Head of Sales, discusses the evolving landscape of traditional finance (TradFi) and its increasing engagement with the crypto world. As crypto transitions from a niche curiosity to a legitimate asset class, traditional
are no longer passive observers. Fuser highlights the pivotal role of regulation, particularly in Europe, which is finally catching up with the rapid pace of innovation in the crypto space. This regulatory progress is driving institutions to shift from hesitation to action, with trust being a critical factor in this transition.Fuser emphasizes that the answers to the challenges posed by crypto are now available, especially with the regulatory market in Europe catching up. He notes that companies like Crypto Finance provide visibility to other entrants by showcasing how established firms have navigated the crypto landscape. This phased approach, starting conservatively and gradually adding complexity, allows institutions to mitigate reputational risks while leveraging the opportunities presented by crypto as an asset class. The goal is to offer services that meet the high standards expected by traditional financial customers.
The speed at which projects are being formalized has accelerated, driven by increased competitiveness and the regulatory environment. Initiatives at both the crypto-native level and traditional custodial fronts are making the landscape more efficient. For instance, off-exchange services reduce counterparty risk and allow for market exposure, while traditional custodians like Clearstream offer new asset classes without reinventing the wheel. This partnership between Clearstream and Crypto Finance is a significant milestone, enabling banks to leverage connectivity and unlock the asset class for their clients.
Fuser also addresses the agility of crypto versus the caution of TradFi, noting that a secure and compliant setup does not have to be boring. Crypto Finance, as a regulated entity, continues to innovate by partnering with various market players to reinforce and future-proof its service offerings without compromising security. The company advises a “start small, start simply, but do start” approach, which has been missing in the past. This approach allows banks and product issuers to accumulate experience gradually, starting with simple trading and custody before adding complexity over time.
The decision-making process in the regulated traditional financial space is still cautious, but the pace of project formalization in the crypto space is significantly faster. This is due to the market validation of the crypto asset class and the competitive threat posed by retail brokers, neo-banks, and crypto exchanges. Traditional banks are responding by acquiring the necessary knowledge and talent to stay competitive. Neo-banks, while disruptive, often package their services differently but do not fundamentally alter the substance of traditional banking. The perception that traditional banking is more expensive is generally true, given the infrastructure required to support it. However, the crypto market is still exotic and not yet commoditized, leading to higher fees.
Security concerns, especially after major exchange hacks, are a significant focus. Fuser notes that the market has shown maturity in managing such incidents, with the recent hack being handled in a way that minimized negative reactions. The market now has institutional-grade solutions that are as secure as realistically possible. Crypto Finance ensures that its services are innovative without compromising security, using battle-tested technology to manage the complexity of private key management and the finality of transactions.
Fuser also discusses the differentiation between Bybit and FTX, highlighting the community support Bybit received despite the technological issue. He notes that crypto exchanges, starting with retail clientele, have had to invest in becoming more sophisticated and secure over time. However, reaching the level of security required by larger traditional financial institutions may still take time. Companies like Crypto Finance act as regulated counterparts, bridging the gap between the market and clients.
Looking ahead, Fuser expects exciting announcements in the second quarter, with a focus on the partnership between Clearstream and Crypto Finance. This partnership allows Clearstream’s clients to access crypto services with zero project cost, positioning Crypto Finance as an additional self-custodian link. The market is also expected to react positively to new stablecoin regulations in the United States, which could drive further competitiveness and innovation in the crypto space.

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