Crypto ETPs Attract $585 Million Inflows in Q1 2025 Driven by U.S. Approved Bitcoin and Ethereum ETFs

As capital flows back into the digital asset space, crypto projects are vying for dominance. In the first quarter of 2025, crypto exchange-traded products (ETPs) attracted over $585 million in inflows, driven by the success of U.S.-approved spot Bitcoin and Ethereum ETFs. Overall, global crypto funds drew a record-breaking $44.2 billion in 2024, indicating sustained institutional interest.

Governments and regulators have taken notice. The U.S. Strategic Bitcoin Reserve, announced in March, marked a symbolic shift toward treating digital assets as macroeconomic tools. Meanwhile, Europe’s MiCA framework has solidified legal footing for crypto operations across the continent.

In this environment, founders launching tokens, protocols, or AI-integrated DeFi tools are aiming to own their category. That means showing up first, often, and everywhere: in search results, media headlines, Google Discover feeds, and regional news cycles.

A new class of crypto-native PR firms go beyond conventional media placement. They deliver SEO-optimized, narrative-driven saturation campaigns engineered for rapid market capture and lasting attention. The five firms below are leading that charge in 2025.

Outset PR, launched in 2021, specializes in rapid market dominance through data-driven techniques. Its approach blends SEO-targeted media placements with high-frequency brand exposure across Google Discover, Top Stories, and native syndication channels. The firm’s model focuses on visibility supported by SEO-driven content strategies, editorial partnerships, and persistent traffic reinforcement. Regular media analytics, discoverability metrics, and trend maps guide every editorial decision. Whether the goal is category dominance, traffic lift, or trust-building, Outset PR fuses performance-grade analytics with high-touch communications strategy. Key strengths include Top Stories/Discover optimization, region-specific lead-gen PR, and continuous visibility tracking and refresh cycles.

MarketAcross, launched in 2014, remains a heavyweight in blockchain PR, known for its guaranteed placements and content syndication capabilities. The firm maintains close ties with over 150 publications, supporting clients such as Polkadot, AAVE, and NEM. The agency combines thought leadership development with robust SEO distribution, enabling brands to scale across both institutional and retail media landscapes. Key strengths include high-volume media delivery, exchange support and listings coverage, and global reach across English and multilingual markets.

Coinbound, launched in 2018, built its reputation on social-first crypto marketing. The firm manages influencer activations across YouTube, X, TikTok, and Web3-native platforms like Telegram and Discord, working with brands such as MetaMask and Immutable X. Its approach is tuned to the demands of retail traders and degens—prioritizing virality, creator credibility, and meme culture fluency. Key strengths include influencer network activation, Discord community building, and viral meme and micro-content strategy.

Melrose PR, launched in 2012, focuses on founder elevation and narrative control in mainstream financial press. It specializes in positioning executives for long-term thought leadership, often securing placements in outlets such as Forbes and CNBC. The firm is best suited to Layer 1 protocols, infrastructure companies, and compliance-first startups seeking to establish brand gravity beyond crypto-native circles. Key strengths include strategic messaging for public-facing teams, executive bylines and keynote PR, and alignment with investor and policy narratives.

Luna PR, launched in 2017, operates from Dubai with regional teams across Asia. The agency bridges Western projects with high-growth crypto markets in the Middle East and Southeast Asia. Luna PR provides PR, brand development, and exchange advisory, with a strong presence at regional conferences. Its localized PR execution makes it particularly effective for projects seeking traction in non-English speaking regions. Key strengths include regional influencer outreach, government-aligned narratives in MENA, and exchange integration support.

Crypto markets in 2025 reward attention, not patience. As token issuance accelerates and capital returns to altcoins, PR will remain one of the most efficient and defensible forms of market capture. For startups and protocols with ambitions to achieve market dominance in 2025, the right agency is a launch partner. From Outset PR’s data-fueled market dominance model to Coinbound’s social-native reach and Melrose’s institutional positioning, each agency in this list offers a different pathway to the same goal: making sure your project owns the conversation in its niche. Choosing one depends on goals, geographies, and timelines. But for those looking to seize the spotlight early and hold it, these five firms are setting the benchmark.