Crypto Brands Capitalize on Market Slowdown for Strategic PR Gains

In the world of cryptocurrency, the conventional wisdom might suggest that public relations and communications efforts should be scaled back during market slowdowns. However, this perspective is far from accurate. While it is true that product development teams often focus on building their solutions during crypto winters, these periods also present ideal opportunities for brand building.

Strategic brands are capitalizing on the current market slowdown to enhance their credibility, positioning themselves ahead of the competition when the market inevitably heats up. Some may argue that pushing PR during a downturn is insensitive, or that focusing solely on product development is the priority. However, visibility is not vanity—it is a strategic move, and it is easier to gain attention in calmer markets.

As the crypto market slows down, so do the newsrooms that cover it. Journalists have more time and patience for stories that go beyond mere price action. In the absence of big stories about exploding digital assets or new all-time highs for Bitcoin, media outlets are on the lookout for stories worth telling. This is the perfect time for true innovation and strong projects to shine and garner real editorial interest, rather than getting lost among drama-driven headlines.

During a bull run, even a $10 million funding round might not turn heads due to the abundance of money flowing across the board. However, in a more bearish market sentiment, the same outlet might be interested in a smaller funding round, such as a $1.4 million seed round. This was the case for crypto payment hub Lyzi, which recently raised funds to expand its Tezos-based service. In a period of market pessimism, this would be a smart and well-timed PR move, potentially garnering attention from major outlets.

Providing expert commentary when the industry goes silent becomes even more valuable. Journalists still seek third-party sources and insights, and this is your chance to establish yourself as an authoritative figure in the sector. When it’s all quiet on the crypto front and a journalist comes knocking at your door, be ready. Hiring a good PR firm to lead you, shape your story, and provide the stage is certainly the right move, but it’s up to you to step up with confidence and claim the spotlight.

With this in mind, don’t mindlessly drop news just for the sake of it. Be strategic about timing, like holidays, conferences, and other major events that might overshadow your news, as well as the tone—this isn’t the time to brag but display resilience and value. Use the time of market bearishness to build your reputation and flesh out your digital footprint through earned media placements in trusted crypto outlets. Potential users, partners, and investors will look you up online, so make sure they have good things to read about you—that’s your PR working in the background.

All things considered, crypto PR in times of market stagnation and bearish sentiment is not so much about creating hype as it is about demonstrating real substance. It’s about crafting a narrative that portrays you as the crypto player who can weather the blizzard, better positioning your brand. So, the next time you’re considering staying silent during a crypto downturn, think again. You might miss out on the best PR opportunities of the cycle, as at this time, you could get more attention than usual. Don’t wait for the bull to charge—make your mark when the field is clear.