Crypto Adoption Grows 36% Gen Z Use Digital Assets Daily

Cryptocurrency is increasingly being integrated into daily transactions and high-value purchases, reflecting a shift in how digital assets are perceived and utilized. A recent survey by Bitget Wallet, which polled 4,599 crypto wallet users, revealed that 36% of Generation Z (Gen Z) users spend their digital assets on daily purchases, with a significant portion also allocating funds to gaming-related expenses and travel bookings. This trend underscores the growing acceptance of cryptocurrency as a practical tool for everyday transactions, moving beyond its traditional role as a speculative investment.

The survey also highlighted that Generation X (Gen X) users are more inclined towards high-value spending, with 40% preferring to use crypto for travel, digital products, and real estate. This preference suggests that older generations are more likely to leverage cryptocurrency for substantial financial commitments, reflecting a strategic approach to asset management.

The findings indicate a broader trend of increasing financial integration of cryptocurrency with merchants worldwide. This integration is facilitating a better user experience for daily transactions, as noted by Jamie Elkaleh, chief marketing officer of Bitget Wallet. He emphasized that QR codes for small merchants and card integrations for larger retailers are making crypto payments more seamless and aligning them with familiar consumer shopping habits. This development allows merchants to bypass the complexities of traditional exchanges, further promoting the adoption of cryptocurrency.

Regionally, the survey revealed distinct spending preferences shaped by local infrastructures and behaviors. In Southeast Asia, gaming and gifting are the leading categories for crypto spending, with 41% of users expressing interest. In East Asia, daily purchases and digital goods dominate, reaching 41%—the highest rate globally. Africa stands out for using crypto in educational payments, with 38% of users utilizing digital assets for cross-border transactions in an underbanked environment. Latin America follows with 38% using crypto for digital products and 35% for online shopping. Middle Eastern users exhibit a strong demand for luxury and lifestyle-related purchases, with 31% interested in using crypto for high-end goods and 29% for cars.

The survey's insights into the spending habits of different generations and regions provide valuable information for businesses and financial institutions looking to capitalize on the growing trend of cryptocurrency adoption. As digital assets become more integrated into daily financial activities, understanding these preferences can help tailor services and products to meet the evolving needs of consumers. The shift towards practical use of cryptocurrency signals a maturing market, where digital assets are no longer seen solely as speculative tools but as viable alternatives for everyday transactions and high-value investments.