Crunchy Revolution: Dubai's Innovative Chocolate Trend
ByAinvest
Saturday, Dec 20, 2025 10:52 pm ET1min read
Dubai chocolate, a unique fusion of Middle Eastern flavors and chocolate, has become a social media sensation. The key innovation is the use of knafeh, a crispy pastry strand, crushed to provide a subtle crunch in the mouth. This focus on texture, along with taste, has driven up the price of pistachios and sparked imitations and home recipes. The success of Dubai chocolate highlights the importance of inclusions, such as nuts, raisins, and pastry flakes, in creating a great piece of confectionery.

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