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Crown Crafts (CRWS) reported fiscal 2026 Q2 earnings on Nov 12, 2025, with net income rising 34.5% year-over-year to $1.16 million. While revenue dipped 3.1% to $23.70 million, the company’s profitability improved through cost management and operational consolidation. CEO Olivia Elliott highlighted resilience amid tariffs and supply chain challenges, emphasizing strategic initiatives to offset headwinds.
Revenue

Crown Crafts’ total revenue declined by 3.1% to $23.70 million in 2026 Q2, driven by a $1.6 million drop in bedding and diaper bag sales. This segment, which includes products like infant bedding and diaper bags, generated $10.41 million in revenue. Conversely, bibs, toys, and disposable products saw a $0.8 million increase, contributing $13.29 million to total net sales. The shift reflects the company’s focus on diversifying its product mix to mitigate margin pressures from elevated tariffs.
Earnings/Net Income
Crown Crafts’ earnings per share (EPS) surged 37.5% to $0.11 in 2026 Q2, up from $0.08 in 2025 Q2. Net income grew to $1.16 million, a 34.5% increase from $860,000 the prior year. The strong performance was driven by reduced marketing and administrative expenses, which improved from 22.3% to 19.9% of sales. This strategic cost reduction underscores the company’s ability to enhance profitability despite a challenging macroeconomic environment.
Post-Earnings Price Action Review
The strategy of buying
(CRWS) shares on the date of its revenue raise announcement and holding for 30 days yielded positive returns, with an average gain of 12.5% per annum over the past three years. This outperformed the market benchmark, which remained at 6.5% per annum. The consistent positive returns reflect the effectiveness of this strategy in capturing the stock’s price appreciation following earnings announcements.CEO Commentary
Olivia Elliott, CEO, emphasized Crown Crafts’ resilience in navigating macroeconomic challenges, including elevated tariffs and global supply chain volatility. She highlighted cost management, operational consolidation (e.g., merging subsidiaries to eliminate redundancies), and leveraging synergies post-acquisition to offset headwinds. Elliott noted strong net income growth despite a decline in bedding and diaper bag sales, attributing this to reduced expenses and diversified sales across bibs, toys, and disposable products. She expressed cautious optimism, stressing the importance of adapting strategies to capitalize on opportunities while maintaining a solid balance sheet.
Guidance
Crown Crafts reported Q2 2026 net sales of $23.7 million, gross profit margin of 27.7%, and GAAP net income of $1.2 million ($0.11 EPS). While the CEO did not provide explicit quantitative guidance for future periods, she indicated a focus on reducing payroll and redundant costs via operational consolidation, improving inventory management, and expanding international sales. Qualitative expectations included adapting to tariff pressures, accelerating product launches, and leveraging licensing renewals to drive growth. The company maintained its dividend, reflecting commitment to shareholder returns.
Additional News
Crown Crafts announced operational consolidation and cost reduction plans to address persistent tariff challenges. CEO Olivia Elliott revealed post-quarter initiatives to merge subsidiaries, reducing payroll expenses and eliminating redundant costs. CFO Claire Spencer highlighted a $0.7 million decrease in marketing and administrative expenses, contributing to improved profitability. The company also declared a $0.08 per share quarterly dividend, maintaining its commitment to shareholder returns. Additionally, Crown Crafts emphasized international expansion, with increased sales of bibs and toys in global markets, particularly in Europe. These strategic moves aim to stabilize margins while positioning the company for long-term growth.
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