"Cross-Chain Boom: $250K+ in USDT Swaps Drive Engagement"
1min read Cross-Chain Success: Changelly and MyTonWallet Boost Engagement with $250K+ in USDT Swaps
From October 16 to November 16, 2024, Changelly and MyTonWallet partnered to offer 0% service fees on USDT-TRC20 ↔ USDT-TON swaps. The campaign generated over $250,000 in transaction volume and reached over 1.1 million views on Telegram. More importantly, it showcased how cross-chain solutions drive engagement and volume growth, offering insights for wallets seeking to boost user activity.
The promotion allowed MyTonWallet users to swap USDT-TRC20 and USDT-TON with no fees, demonstrating MyTonWallet’s cross-chain functionality and Changelly’s seamless instant exchange services. The results underline the demand for effortless inter-chain operations and the value of partnerships that enable them.
The campaign’s results reveal strong engagement and shifting user behavior driven by cross-chain accessibility. With over $250,000 in total volume and a notable shift in swap patterns, the promotion highlighted how users respond to seamless inter-chain operations. Below, we break down transaction patterns, behavioral trends, and media engagement to uncover key insights.
Transaction patterns reflect changing user demand:
- $252,243 total volume with a shift mid-campaign:
- Early phase: TON → tron swaps dominated, suggesting users sought liquidity on TRON.
- Final phase: Tron → TON surged by $25K to a total of 138,701 USDT signaling a growing interest in the TON ecosystem.
- Peak activity on November 12-14: Urgency near the campaign’s end drove engagement.
This shift from TRON to TON highlights how cross-chain offers influence user behavior, with participants exploring TON’s emerging DeFi opportunities.
Cross-platform reach amplified campaign impact:
- 1.1 million+ views on Telegram from 80+ posts—powering strong community engagement.
- 30+ posts on X (formerly Twitter) boosted visibility across audiences.
Such media activity, combined with 
