Crocs Shares Rise Amid Leadership Change and Reiterated Outlook

Crocs shares rose to $89.61 after the footwear maker announced a finance leadership change and reaffirmed its near-term outlook. Patraic Reagan will become EVP and CFO on Sept. 22, succeeding Susan Healy, who resigned on Aug. 28. Reagan brings 30 years of experience in financial and operational roles at global consumer brands, including SharkNinja and Nike. He will oversee corporate finance strategy, financial planning, and other functions. Crocs maintained its Q3 2025 outlook, expecting revenue to decline 11% to 9% YoY and an adjusted operating margin of 18% to 19%.

Crocs, Inc. (CROX) has appointed Patraic Reagan as its Executive Vice President and Chief Financial Officer (EVP and CFO), effective September 22, 2025. Reagan succeeds Susan Healy, who resigned on August 28, 2025, effective immediately. The appointment comes amidst Crocs' third-quarter 2025 financial outlook, which the company has reaffirmed despite the leadership change.

Reagan brings nearly three decades of financial and operational leadership experience to Crocs. Prior to his appointment, he served as the CFO for SharkNinja, a global product design and technology company. Before joining SharkNinja, Reagan spent approximately 14 years at Nike, Inc. (NKE), where he held various senior roles including Vice President and Chief Financial Officer of Asia Pacific and Latin America from 2022 to 2024 and Vice President of Global Business Planning from 2020 to 2022 [4].

At Crocs, Reagan will oversee corporate finance strategy, including financial planning and analysis, accounting, treasury, investor relations, tax, and internal audit. His appointment underscores Crocs' commitment to strengthening its financial leadership, given Healy's immediate resignation [4].

Crocs shares rose to $89.61 on Friday following the announcement, with the stock trading higher by 0.74% to $86.93 at last check [2]. The company has maintained its third-quarter 2025 outlook, expecting revenue to decline by 11% to 9% year-over-year (YoY) and an adjusted operating margin of about 18% to 19% [1, 2]. These expectations are influenced by cautious consumer behavior and strategic resets, as well as an estimated 170-basis-point headwind from enacted and pending tariffs [2].

To ensure a smooth transition, Healy will remain as an advisor through October 31, 2025, facilitating continuity in financial operations and reporting. Crocs' participation in the upcoming Goldman Sachs 32nd Annual Global Retailing Conference on September 3, 2025, demonstrates the company's continued engagement with the investment community during this transition [4].

References:
[1] https://www.nasdaq.com/articles/crocs-says-patraic-reagan-replace-susan-healy-cfol-confirms-q3-outlook
[2] https://www.benzinga.com/markets/equities/25/08/47420009/why-are-crocs-shares-gaining-today
[3] https://www.marketscreener.com/news/crocs-inc-reaffirms-financial-guidance-for-the-third-quarter-2025-ce7c50dddb80f624
[4] https://www.ainvest.com/news/crocs-appoints-patraic-reagan-cfo-2508/