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Crocs Partners with NFL for Team-Branded Clogs and Charms
ByAinvest
Tuesday, Aug 19, 2025 12:47 am ET1min read
Crocs has partnered with the NFL for a multi-year licensing deal to create team-branded clogs and charms for 14 NFL teams. This partnership adds to Crocs' stable of sports partnerships and expands its product offerings.
Crocs (NASDAQ:CROX) has entered into a multi-year licensing agreement with the National Football League (NFL) to produce team-branded clogs and charms for 14 NFL teams. This partnership, announced in early July 2025, follows the company's existing collaborations with various sports leagues and college teams, including the NBA, WNBA, NHL, MLB, and several college sports teams like the University of Florida Gators and Ohio State Buckeyes [1].The new collection will feature 14 NFL teams, including the Kansas City Chiefs, Philadelphia Eagles, Buffalo Bills, and Detroit Lions, with plans to expand to all 32 teams in the future. The collaboration offers fans a comfortable and stylish way to showcase their team pride through everyday footwear, blending fashion and fandom [2].
This partnership is a strategic move for Crocs, which has been facing tariff pressures due to the majority of its merchandise being manufactured in countries like China, Vietnam, Indonesia, Mexico, and Bosnia. The company has forecast a 9% to 11% reduction in revenue for Q3 2025, as it aims to absorb most of the $90M in tariff costs through cost-cutting, supply chain diversification, and efficient inventory management [1].
The news of the partnership has not significantly impacted Crocs' stock price, which has been down 23% this year, with the majority of the decline occurring in the last 30 days. Despite the challenges, Crocs continues to grow globally, reporting an impressive $4.1 billion in revenue in 2024 [2].
The NFL, with its vast and loyal fan base, offers Crocs an opportunity to expand its brand reach and strengthen its lifestyle branding. For the league, this partnership provides a new way to connect with fans and offer premium comfort experiences that capture the passion and personality of team fandom.
The first collection of NFL Crocs is expected to debut ahead of the 2025 NFL season, with availability expanding throughout the year. This partnership is a significant step for Crocs in its ongoing efforts to diversify its product offerings and maintain its position in the global footwear market.
References:
[1] https://seekingalpha.com/news/4486635-crocs-partnering-with-nfl-for-team-branded-clogs-and-charms---report
[2] https://timesofindia.indiatimes.com/sports/nfl/news/nfl-signs-multi-year-licensing-deal-with-crocs-to-launch-team-branded-clogs-and-jibbitz-ahead-of-2025-season/articleshow/123373597.cms
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