Crocs' New Icon Store Brings Personalization and Customization to Experiential Retail

Tuesday, Jul 29, 2025 5:32 pm ET1min read

Crocs Inc. has opened a new 4,000-sq.-ft. "Icon" store in New York's Soho neighborhood that features immersive storytelling and experiential retail. The store prioritizes personalization and customization, showcasing the entire core Crocs line and offering Jibbitz charms for customers to personalize their purchases. The location serves as a "test-and-learn" door, guiding future Icon locations and creating experiential moments with customers.

Crocs' New Icon Store Brings Personalization and Customization to Experiential Retail

Comments



Add a public comment...
No comments

No comments yet