Criteo Soars 20.03% on Leadership Changes, WPP Partnership

On July 30, 2025, Criteo's stock surged by 20.03% in pre-market trading, marking a significant rise that has caught the attention of investors and analysts alike.

Criteo has recently announced strategic leadership appointments aimed at accelerating growth and innovation. The company has consolidated its product, R&D, and commercial strategy under new leaders, with one overseeing Performance Media and the other Retail Media. Both executives will report directly to CEO Michael Komasinski, bringing proven leadership in AI-driven innovation and a strong track record in driving growth.

These leadership changes align with Criteo's strategic evolution toward unified platform operations. The company has also raised its guidance following strong second-quarter growth, reflecting an optimistic market outlook. This move indicates confidence in the company's business strategy and its ability to deploy resources effectively.

In addition to internal changes, Criteo has launched a first-of-its-kind activation partnership with WPP Media. This collaboration leverages Criteo's commerce signals and WPP Media's Open Intelligence to enhance reach and effectiveness for advertisers on Connected TV (CTV). The partnership allows advertisers to activate high-intent audiences across premium CTV inventory, connecting ad exposure to measurable outcomes like foot traffic and sales.

This strategic partnership is expected to drive full-funnel, performance-driven strategies in CTV, unlocking new opportunities for brands to reach qualified consumers at scale. The collaboration is powered by Criteo's Commerce Grid Supply-side Platform (SSP), which enables seamless activation of commerce-first CTV strategies across various Demand-side Platforms (DSPs).