Criteo partners with DoorDash for ad sales, new retail media channel.

• Criteo partners with DoorDash for advertising across grocery, convenience, CPG, and more. • New channel for advertisers to reach consumers. • Partnership to scale advertising on DoorDash's marketplace. • Criteo to collaborate with DoorDash's ad sales team. • Retail media is a fast-growing digital advertising segment. • Advertisers to have access to DoorDash ad formats.

New York, NY — September 12, 2025 — Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a multi-year partnership to scale advertising across DoorDash's marketplace, focusing on grocery, convenience, and other non-restaurant retailers. The collaboration aims to provide advertisers with a new channel to reach consumers at the point of purchase, leveraging the fast-growing retail media segment.

Criteo will serve as an extension of DoorDash's U.S. ad sales team, collaborating with brands and agencies to integrate advertising technologies over time. This partnership offers advertisers access to DoorDash's ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels across display, video, search, and social.

Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo, stated, "Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery, and alcohol brands. Our partnership will help advertisers reach consumers more effectively, drive measurable sales, influence incremental trips, and defragment retail media buying between delivery marketplace and retailer sites."

John Roswech, Head of Business for Symbiosys at DoorDash, added, "We're building an ad platform that lets every business grow on DoorDash and beyond. We chose Criteo for its strong brand and agency relationships across grocery, convenience, and other retail categories. Together, we're expanding opportunities for brands to engage our customers at relevant moments."

This partnership underscores the growing importance of retail media in digital advertising. It provides advertisers with a new and potentially lucrative channel to connect with consumers, especially in the rapidly evolving landscape of local commerce.