Criteo Names Parsons Chief Product Officer and President of Performance Media.

Criteo appoints Todd Parsons as Chief Product Officer and President, Performance Media, overseeing AI-driven, full-funnel, cross-channel solutions. Parsons joined Criteo in 2020 and has played a key role in driving the company's AI and data innovation. The expanded role aims to sharpen focus and accelerate growth in the Performance Media business.

Criteo (NASDAQ: CRTO) has appointed Todd Parsons as Chief Product Officer and President of Performance Media, effective immediately. This move reflects the company's strategic pivot towards a more diversified commerce media platform. Parsons, who joined Criteo in August 2020, has played a pivotal role in driving the company's AI and data innovation.

In his new role, Parsons will oversee Criteo's Performance Media business, delivering AI-driven, full-funnel, cross-channel, self-service activation solutions. This appointment aims to sharpen focus and accelerate growth in the Performance Media segment. Parsons brings deep data expertise from his time at Acxiom, where he led the Marketing Services business and oversaw first- and third-party data strategy and activation for leading global brands. Prior to joining Criteo, he also served as Chief Product Officer at OpenX and Chief Product Officer at SocialCode. His background in entrepreneurial ventures, including founding Aditive and BuzzLogic, underscores his ability to innovate and drive growth.

The appointment of Parsons is part of Criteo's broader reorganization, which also includes the promotion of Sherry Smith to President of Retail Media. This strategic leadership shift consolidates product, R&D, and commercial strategy under two core business pillars—Performance Media and Retail Media—each with dedicated leadership reporting directly to the CEO, Michael Komasinski.

Criteo's strategic reorganization reflects its evolution from a traditional retargeting business towards a more diversified commerce media platform. The company's strong liquidity position, with $746 million in total financial resources, supports this growth strategy. The appointment of Parsons and Smith signals Criteo's commitment to innovation and growth in the Performance Media and Retail Media segments, respectively.

Criteo's strategic leadership appointments and reorganization aim to create clearer accountability, faster decision-making, and more focused execution in its most strategic growth areas. This structure is designed to drive improved operational performance and create a foundation for sustained performance and shareholder value creation.

References:
[1] https://www.stocktitan.net/news/CRTO/criteo-announces-strategic-leadership-appointments-to-accelerate-5v7ri4pdjjtg.html
[2] https://www.stocktitan.net/news/CRTO/criteo-reports-strong-second-quarter-2025-0ixd4195tcz9.html
[3] https://www.prnewswire.com/news-releases/criteo-announces-strategic-leadership-appointments-to-accelerate-growth-and-innovation-302516860.html