Criteo Launches Agentic Commerce Recommendation Service for AI Shopping Assistants with up to 60% Improvement in Relevancy

Criteo has introduced its Agentic Commerce Recommendation Service, designed to power AI shopping assistants with accurate, relevant product recommendations built on commerce intelligence. The service delivers up to a 60% improvement in recommendation relevancy compared to third-party approaches based only on product descriptions. It is available through Criteo's Model Context Protocol and directly connects AI-powered shopping assistants with merchant inventory, enabling AI assistants to surface the most relevant products for each individual consumer.