Criteo and DoorDash Expand Retail Media Access Through Multi-Year Partnership

Criteo and DoorDash have signed a multi-year partnership to expand retail media access. Criteo will bring brand and agency demand to DoorDash's platform, giving advertisers a new channel to reach consumers across grocery, convenience, and CPG. The partnership will integrate Criteo's advertising technologies with DoorDash's marketplace, offering advertisers access to on-site and off-site channels across display, video, search, and social. This partnership is expected to drive measurable sales and influence incremental trips for advertisers.

Criteo (NASDAQ: CRTO) and DoorDash (NASDAQ: DASH) have announced a strategic multi-year partnership aimed at enhancing retail media access. The collaboration will see Criteo bring brand and agency demand to DoorDash's rapidly growing platform, providing advertisers with a new channel to reach consumers across grocery, convenience, and CPG (consumer packaged goods) sectors.

According to the press release Criteo and DoorDash Sign Multi-Year Partnership to Expand Retail Media Access^[1], Criteo will serve as an extension of DoorDash's U.S. ad sales team, working with brands and agencies to explore opportunities for integrating their advertising technologies. This partnership will offer advertisers access to various ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels across display, video, search, and social.

Stephen Howard-Sarin, Managing Director of Retail Media Americas at Criteo, stated, "Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery, and alcohol brands. Our partnership will help advertisers reach consumers more effectively, drive measurable sales, influence incremental trips, and defragment retail media buying between delivery marketplaces and retailer sites."

John Roswech, Head of Business for Symbiosys at DoorDash, added, "We're building an ad platform that lets every business grow on DoorDash and beyond. We chose Criteo for its strong brand and agency relationships across grocery, convenience, and other retail categories. Together, we're expanding opportunities for brands to engage our customers at relevant moments."

This partnership is particularly significant as retail media is one of the fastest-growing segments of digital advertising. By integrating Criteo's advanced advertising technologies with DoorDash's marketplace, the collaboration is expected to drive measurable sales and influence incremental trips for advertisers.