Cricut Stock Soars 14.64% on Earnings Beat

Cricut's stock surged 14.64% in pre-market trading on August 6, 2025, driven by strong second-quarter earnings and revenue performance.

Cricut reported a significant earnings surprise of +83.33% and a revenue surprise of +9.23% for the quarter ended June 2025. The company's GAAP revenue of $172.1 million and GAAP earnings per share of $0.11 surpassed analyst expectations, with GAAP revenue up 2% year-over-year. This performance marked a substantial beat versus expectations, with both GAAP EPS and revenue exceeding analyst estimates.

Net income for Q2 2025 grew 24% year-over-year, reflecting a strong cash position. The company's core business, which integrates hardware, a cloud-based design application called Design Space, and a range of consumable materials and accessories, continues to draw a community of just over 5.9 million active users and over 3.0 million paid software subscribers.

Despite these advances, user engagement metrics remained flat, and management withheld explicit future margin guidance, citing ongoing tariff risks. The company's performance highlights stronger-than-expected profitability, as GAAP EPS of $0.11 exceeded analyst estimates and incremental progress on platform monetization, set against continued headwinds in user activity and external macro challenges.