CREX Latest Report

Key Financial Data

1. Creative Realities' operating revenue totaled RMB11,012,000 as of December 31, 2024, a YoY decrease of 23.87%, indicating significant revenue pressure faced by the company.

2. The main reasons for the decrease in operating revenue include weak market demand, intensified competition, product or service issues, macroeconomic factors, and rising costs.

Peer Comparison

1. Industry-wide analysis: In the current economic environment, many industries face challenges such as reduced consumer spending and rising costs, and the overall downward trend in operating revenue reflects the impact of the economic cycle.

2. Peer evaluation analysis: Compared with other companies in the same industry, Creative Realities' operating revenue has decreased significantly, which may indicate its insufficient market competitiveness, as other competitors have performed better in product innovation, marketing, or customer service, maintaining a more stable revenue level.

Summary

Creative Realities' operating revenue has significantly decreased, mainly affected by weak market demand and intense competition. The revenue pressure reflects the challenges faced by the company in the current economic environment, and urgent measures are needed to improve its market performance.

Opportunities

1. The company's growth through digital signage technology in the fast-food restaurant and retail markets may bring new revenue sources.

2. Projects expanding into new markets (such as Mexico) may bring new customers and market share.

3. A diversified strategy of actively providing SaaS and support services may enhance the company's competitiveness in multiple industries.

Risks

1. Slow global economic recovery and macroeconomic instability may continue to negatively impact the company's business.

2. Fluctuations in market demand and external economic factors may lead to a greater seasonal fluctuation in revenue.

3. Increased competition from international markets may intensify, affecting the company's market expansion and revenue growth.