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Cracker Barrel shares rise 1.26% premarket after unveiling a new logo as part of a wider rebrand.
ByAinvest
Friday, Aug 22, 2025 6:51 am ET1min read
Cracker Barrel Old Country Store, Inc. rose 1.26% in premarket trading, following the unveiling of a new logo as part of a wider rebranding effort. The company's new logo features a simpler design with just 'Cracker Barrel' written on a gold background, which has sparked a conservative backlash on social media. Some fans have expressed dismay over the removal of the iconic barrel and the old man leaning against it, comparing the protest to similar reactions faced by Bud Light.
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