Cracker Barrel (NASDAQ:CBRL) shares surged 5.61% on January 15 ahead of ex-dividend date signaling renewed investor confidence

Cracker Barrel Old Country Store (NASDAQ:CBRL) shares surged 5.61% in pre-market trading on January 15, 2026, signaling renewed investor confidence ahead of its ex-dividend date on January 16. The rally contrasts with recent volatility triggered by a controversial logo redesign and stalled remodeling efforts, which had led to a 7% drop in September and a 5.7% revenue decline in the latest quarter.

Analysts highlight a high price-to-earnings (P/E) ratio of 44.7x, driven by expectations of 48% annual earnings growth over the next three years, outpacing the market’s 12% forecast. Despite a 41% share price decline over the past year, the stock’s premium valuation reflects optimism about a turnaround in performance, though recent operating losses and mixed analyst ratings remain concerns.

The company’s $700 million rebranding initiative, which removed its iconic “Old Timer” logo, sparked public backlash and a 12% intraday stock plunge in August. CEO Julie Felss Masino has since prioritized regaining customer trust through menu re-introductions and staff retraining, while suspending further store remodels. Competitors like Steak ’n Shake criticized the redesign, underscoring risks to brand loyalty.

With a quarterly dividend of $0.25 (3.12% yield) set to go ex-dividend on January 16, investors are balancing short-term valuation concerns against long-term growth expectations. The stock’s recent momentum suggests market participants are cautiously optimistic about the company’s ability to stabilize its brand and deliver improved results in 2026.