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Cowboys and Fortnite Unite: Zoned's Historic Campaign Attracts 3.6 Million Players
ByAinvest
Tuesday, Nov 18, 2025 8:07 am ET1min read
GameSquare's Zoned team partnered with the Dallas Cowboys to create a Fortnite campaign, attracting over 3.6 million players and generating 56.6 million brand impressions. The four-week campaign featured custom maps with Cowboys branding, gear, and finishing moves. The partnership represents a bold step in engaging the next generation of Cowboys fans through interactive gaming experiences.
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