From Court to Cryptocurrency: BTCC Teams Up with Jaren Jackson Jr. to Trade the Game

BTCC Exchange, one of the world’s longest-serving cryptocurrency exchanges, has announced a strategic partnership with NBA All-Star Jaren Jackson Jr., marking its first-ever sports sponsorship initiative. The collaboration aims to bridge the gap between professional sports and cryptocurrency, leveraging Jackson’s influence to expand BTCC’s global user base and promote crypto adoption among mainstream audiencestitle3^[3]. Jackson, the 2023 NBA Defensive Player of the Year and two-time All-Star, will serve as BTCC’s global brand ambassador, aligning with the exchange’s mission to connect traditional sports culture with next-generation financial toolstitle2^[2].

The partnership highlights Jackson’s multifaceted identity as an elite basketball player, music producer (under his moniker Trip J), and crypto enthusiast. A promotional video released by BTCC showcases his lifestyle across three modes: “day mode” for basketball, “night mode” for music production, and “trading mode” for crypto decisions on BTCC’s platform. The video also features his 2025 EP “Zelle,” including the track “Imitate,” underscoring the integration of creativity and finance in his personal brandtitle2^[2]. BTCC emphasized that the collaboration transcends typical athlete endorsements, focusing instead on authentic storytelling that reflects Jackson’s disciplined, long-term approach to both sports and crypto tradingtitle3^[3].

A key component of the partnership is the “JJJ Invites You to the Game” referral challenge, launched in September 2025, offering 300,000 USDT in rewards to users who refer friends to trade on BTCC. Concurrently, BTCC introduced a $500,000 trading competition from August 21 to September 21, 2025, with prizes including signed Jackson jerseys and JJJ Glory Badges for top performers. The competition leverages BTCC’s features, such as futures trading with up to 500x leverage on major cryptocurrencies and copy trading tools, to engage both novice and experienced traders.

BTCC’s strategic alignment with Jackson is rooted in shared values of consistency, security, and long-term vision. Founded in 2011, BTCC has maintained a flawless security record for 14 years and operates in over 100 countries, serving 9.1 million userstitle3^[3]. The exchange’s regulatory compliance, including licenses in the U.S., Canada, and Europe, reinforces its credibility as a trusted platform for high-leverage trading and secure transactionstitle3^[3]. Jackson’s endorsement aligns with BTCC’s broader efforts to foster financial literacy and accessibility, as evidenced by its free demo trading feature and educational resources.

The collaboration also extends to community engagement, with BTCC sponsoring a charity event in October 2025 alongside the Red Eagle Foundation. This initiative underscores the exchange’s commitment to social responsibility beyond its core operationstitle2^[2]. Additionally, BTCC plans to participate in industry events like TOKEN2049 Singapore, further solidifying its role as a bridge between crypto and mainstream audiencestitle2^[2].

The partnership reflects a broader trend of athletes leveraging their platforms to enter the crypto space. Jackson, known for his business acumen, has previously explored music production and brand-building, positioning him as a role model for the next generation of athletes who balance sports with entrepreneurial pursuitstitle3^[3]. BTCC’s CEO Aaryn Ling noted that Jackson’s “authenticity and championship mindset” mirror the exchange’s 14-year commitment to substance over hypetitle3^[3].

As the crypto market evolves, BTCC’s partnership with Jackson underscores its strategy to attract a diverse user base by aligning with cultural icons. The collaboration’s focus on education, security, and community engagement aligns with the exchange’s vision of making crypto trading accessible to all.