Coupang VP Sells 11,653 Shares at $29.14 on August 4, 2023

Coupang, Inc. [CPNG] reports that Vice President of Search and Recommendations, Kolari Pranam, has recently executed a transaction involving the sale of 11,653 shares at a price of $29.14 per share on August 4, 2025.

Title: Coupang, Inc. [CPNG] VP Sells Shares to Satisfy Tax Obligations

Coupang, Inc. [CPNG] has announced that Kolari Pranam, Vice President of Search and Recommendations, sold 11,653 shares of Class A Common Stock on August 4, 2025. The transaction, conducted to satisfy tax obligations related to the vesting of Restricted Stock Units, was executed at a price of $29.14 per share, totaling $339,568. Following the sale, Pranam directly owns 158,676 shares of Coupang's Class A Common Stock [1].

This sale is notable for its timing, occurring just a few days before the company's earnings release. While the transaction was intended to meet tax obligations, some investors may view it as a sign of insider knowledge or potential future earnings. However, Pranam's actions were in line with SEC regulations, specifically Rule 10b5-1, which allows corporate insiders to trade in their company's securities with reduced risk of insider trading liability [2].

The SEC's Rule 10b5-1 provides a framework for corporate insiders to trade in their company's stock at pre-determined dates in the future, subject to certain conditions. These conditions include entering into a Rule 10b5-1 Plan in good faith and not as part of a plan or scheme to evade the prohibitions of Rule 10b5-1. Additionally, the plan must be adopted at a time when the person trading was not aware of any material nonpublic information (MNPI) [2].

In the case of Peizer, former CEO of Ontrak, Inc., the DOJ found him guilty of violating Rule 10b5-1 by entering into a trading plan without a cooling-off period and providing false certifications. Peizer was sentenced to 42 months imprisonment, ordered to pay a $5.25 million fine, and required to forfeit over $12.7 million in ill-gotten gains [2].

While Pranam's sale appears to be in compliance with SEC regulations, it is important for investors to remain vigilant and seek further clarification if necessary. As always, investors should conduct thorough research and consider seeking professional advice before making investment decisions.

References
[1] https://www.tradingview.com/news/tradingview:8f3b47ef2780c:0-coupang-vp-sells-shares-to-satisfy-tax-obligations/
[2] https://www.marketscreener.com/news/insider-trading-under-a-rule-10b5-1-plan-ce7c5edade8dfe26