Coupang Stock Rises 1.25% as Data Breach Triggers $1.2 Billion Plan, CEO Resigns

The share price rose to its highest level so far this month, with an intraday gain of 1.25%.

Coupang’s stock rebounded amid ongoing scrutiny over a massive data breach affecting 33.7 million customer accounts. The incident, uncovered in late November 2025, involved a former employee exploiting authentication keys to access sensitive data, including names, addresses, and contact details. The breach went undetected for six months, undermining the company’s public assurances of robust cybersecurity protocols. Coupang delayed disclosing the breach for 11 days after internal discovery, sparking allegations of concealing material information. The company announced a $1.2 billion compensation plan to restore customer trust, while CEO Park Dae-joon resigned, signaling internal instability. These developments have triggered regulatory investigations and a class-action lawsuit alleging misleading statements about cybersecurity measures.

The stock’s recent rally contrasts with broader market concerns about Coupang’s governance and risk management. Shareholders are demanding accountability as the company faces potential fines, reputational damage, and operational distractions from breach-related remediation. Legal proceedings, including a pending class-action lawsuit with a February 17 deadline for lead plaintiff submissions, could further strain resources. Despite the $8 billion market-value loss since the breach’s disclosure, the current price action suggests tentative investor confidence in Coupang’s ability to navigate the crisis. However, prolonged regulatory scrutiny and leadership uncertainty may temper long-term recovery prospects, with the stock’s trajectory likely hinging on the resolution of litigation and the effectiveness of its cybersecurity overhauls.