Coupang (CPNG) Surges 8.96% on Technical Breakout, Analyst Upgrades to $35

Coupang (CPNG) surged 8.96% on the latest session, marking its third consecutive day of gains with a cumulative rise of 11.19% over three days. The stock hit an intraday high of $31.65, its highest level since September 2025, driven by strong technical momentum and analyst optimism.

Technical indicators highlighted a bullish breakout, including a golden cross as the 50-day moving average crossed above the 200-day line. An ascending triangle pattern with resistance near $31.50 and support at $28.33 suggested potential for further gains. Analysts from Morgan Stanley and Macquarie upgraded price targets to $35, citing strength in Coupang’s Product Commerce segment, particularly in Fresh and fulfillment services.

Macroeconomic factors also supported the rally. Stabilizing inflation data reinforced expectations for a Federal Reserve rate cut in September 2025, which could boost consumer spending and e-commerce demand. Coupang’s business model, reliant on consumer activity, benefits from lower borrowing costs and a shift toward risk-on assets, aligning with broader market trends.

Earnings performance added to the momentum, despite a below-estimate EPS of $0.02. Revenue exceeded forecasts by 2.29%, reaching $8.5 billion—a 16% year-over-year increase. Analysts highlighted the company’s strategic focus on logistics expansion and customer retention, noting its potential for sustainable growth in key markets.

Coupang’s financial health showed improvement, with a Return on Capital Employed (ROCE) of 9.4% and reduced reliance on short-term debt. The company’s reinvestment in high-return areas like logistics and technology positioned it as a compounding growth story. A market capitalization of $57.4 billion reflected investor confidence in its long-term trajectory.

However, overbought conditions signaled caution. The RSI hit 72, and Fibonacci retracement levels identified potential support at $28.33 and resistance at $32.50. While long-term fundamentals remain strong, short-term traders should monitor volume patterns and technical indicators for signs of correction.