Coupang's 0.17% Slide and 32.7% Volume Drop Send Stock to 407th in Market Activity as Morgan Stanley Upgrades Target on Taiwan Push

On August 29, 2025, Coupang (CPNG) closed with a 0.17% decline, trading at a volume of $0.23 billion—a 32.71% drop from the previous day and ranking 407th in market activity. The stock’s performance reflects mixed investor sentiment ahead of broader market movements.

Morgan Stanley upgraded its price target for Coupang to $35 from $32, maintaining an "Overweight" rating. The firm highlighted the company’s expanding gross profit margin (30%) and 19% revenue growth in Q2, with particular emphasis on its growing Taiwan operations as a "key driver of long-term growth." Analysts noted reduced stock volatility and lower correlation with broader markets in recent years, signaling improved confidence in Coupang’s global expansion strategy across e-commerce, food delivery, and digital services.

Institutional activity showed divergent positions. WCM Investment Management LLC reduced its holdings, while Grandeur Peak Global Advisors LLC and Axiom Investors LLC added to their stakes. Meanwhile, Boston Partners and Rose Park Advisors LLC also increased positions, contrasting with recent sales by Coronation Fund Managers and Baillie Gifford & Co.

Analysts remain cautiously optimistic about Coupang’s fundamentals despite near-term volatility. Strategic investments in emerging markets, particularly Taiwan, are seen as critical to unlocking profitability. However, mixed institutional flows underscore ongoing debates about valuation and growth potential in a competitive retail landscape.