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Coty Unveils Origen, a New Fragrance Brand Inspired by Global Adventures
ByAinvest
Thursday, Jul 17, 2025 9:41 am ET1min read
Coty unveils Origen, a new fragrance brand inspired by global scent stories and the spirit of discovery. The collection features five signature scents, each a gateway to a new destination, from Amazonian Water Lily to Himalayan Jasmine Serenade. The brand aims to evoke a sense of adventure and escapism, inviting consumers to explore and experience new fragrances and destinations.
Coty Inc. (NYSE: COTY), a leading global beauty company, has introduced Origen, a new fragrance brand that aims to transform scent into storytelling. The brand is inspired by the spirit of discovery and the olfactive stories from around the world. Origen's five signature scents invite consumers on a sensory journey, each one a fragrant gateway to a unique destination.The collection features Amazonian Water Lily, Yucatan Midnight Amber, Amalfi Love Bloom, Sahara Mystery Oud, and Himalayan Jasmine Serenade. Each fragrance is designed to evoke a sense of adventure and escapism, transporting wearers to different destinations. Amazonian Water Lily captures the essence of a rainforest dawn, while Yucatan Midnight Amber brings to mind a courtyard lit by lanterns at night. Amalfi Love Bloom evokes the golden glow of a coastal villa at sunset, Sahara Mystery Oud captures the stillness of a desert at twilight, and Himalayan Jasmine Serenade whispers the beauty of mountain peaks in the morning breeze.
Origen fragrances are available in both Eau De Parfum and Fragrance Hair and Body Mist formats, allowing consumers to wear them individually or layer them for a personalized olfactive ritual. The brand launched exclusively on Walmart.com in the U.S. beginning July 2025, with in-store availability to follow.
Origen is not just a fragrance brand; it is an immersive olfactive experience that celebrates discovery, identity, and escape. The brand's packaging is designed in collaboration with local visual artists, each contributing to the visual storytelling of the fragrances.
Coty Inc. is committed to empowering people to express themselves freely and creating their own visions of beauty. The company is also dedicated to protecting the planet, reflecting its sustainability initiatives.
References:
[1] https://www.stocktitan.net/news/COTY/introducing-origen-a-fragrance-collection-where-scent-meets-7bng2d0xc71n.html
[2] https://www.businesswire.com/news/home/20250717030319/en/Introducing-Origen-a-Fragrance-Collection-Where-Scent-Meets-Adventure
[3] https://www.stocktitan.net/news/COTY/
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