Coty & Swarovski: A Sparkling New Era in Beauty

In a strategic move that will elevate the beauty industry, Coty Inc. and Swarovski have inked a long-term licensing deal to develop, produce, and distribute fragrances. This partnership, announced on December 5, 2024, brings together the beauty expertise of Coty with the crystal craftsmanship of Swarovski, aiming to create innovative beauty products that celebrate individuality.



The collaboration comes as Coty continues to diversify its portfolio and expand its presence in the beauty market. Swarovski, renowned for its cutting-edge technology and artistry, will bring its unique "Pop Luxury" essence to beauty and fragrances, combining creativity, fun, color, and joyful extravagance. This partnership aligns with Coty's strategy of focusing on licenses with multi-category potential, targeting key markets such as EMEA, the Americas, and Asia.

The first offering under this licensing agreement is expected to launch in 2026, marking the beginning of a new era in the beauty market. By leveraging Swarovski's extensive retail network of 2,300 boutiques across 140 countries, Coty will gain unparalleled access to new markets and consumers. This strategic move will not only enhance Coty's fragrance portfolio and consumer appeal but also strengthen its brand presence and distribution channels.



Coty's track record of successful fragrance deals, including partnerships with Mexx, Bruno Banani, Lena Gercke, Marni, and Etro, demonstrates its prowess in the beauty industry. With prestige net revenues increasing 5% in the first quarter of fiscal 2025, driven by underlying fragrance growth, Coty is well-positioned to capitalize on the potential of its collaboration with Swarovski.

In conclusion, the Coty and Swarovski partnership is a strategic play that will bring a fresh, innovative perspective to the beauty market. By combining Coty's beauty expertise with Swarovski's crystal craftsmanship and unique "Pop Luxury" positioning, this collaboration has the potential to create luxurious, innovative beauty products that celebrate individuality and drive growth in the industry.