Coty Plans Turnaround in Consumer Beauty with Focused Innovation and SKU Reduction.

Friday, Feb 6, 2026 12:08 pm ET1min read
COTY--

Coty Inc. outlines its turnaround plan for Consumer Beauty, focusing on streamlined innovation and SKU reduction. The company will concentrate on its most iconic assets, such as CoverGirl and Rimmel, and eliminate underperforming products. This strategy aims to improve profitability and drive growth.

Coty Plans Turnaround in Consumer Beauty with Focused Innovation and SKU Reduction.

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