Coty Launches Origen, a Global Fragrance Brand with Five Signature Scents

Coty Inc has launched Origen, a new fragrance brand inspired by global scents. The brand offers five signature fragrances and collaborations with globally recognized illustrators. Origen is available exclusively on Walmart.com in the U.S., with plans for in-store availability to follow. From a financial perspective, Origen represents a strategic move to expand Coty's Consumer Beauty segment and capture the growing consumer interest in experiential and personalized beauty products. The brand's success will depend on its ability to differentiate itself in a competitive fragrance market and engage consumers through innovative marketing strategies.

Coty Inc. (NYSE: COTY), one of the world's largest beauty companies, has expanded its Consumer Beauty portfolio with the introduction of Origen, a new fragrance brand. Origen, launched exclusively on Walmart.com in the U.S. beginning July 2025, with in-store availability to follow, is inspired by the spirit of discovery and scent stories from around the world. The brand offers five signature fragrances, each designed to evoke a unique destination and olfactive journey.

Origen's five signature scents include Amazonian Water Lily, Yucatan Midnight Amber, Amalfi Love Bloom, Sahara Mystery Oud, and Himalayan Jasmine Serenade. Each fragrance is crafted to be worn individually or layered, creating a personalized and long-lasting olfactive ritual. The collection is available in both Eau De Parfum and Fragrance Hair and Body Mist formats.

From a financial perspective, Origen represents a strategic move by Coty to expand its Consumer Beauty segment and capture the growing consumer interest in experiential and personalized beauty products. The brand's success will depend on its ability to differentiate itself in a competitive fragrance market and engage consumers through innovative marketing strategies.

The launch of Origen coincides with Coty's commitment to protecting the planet, as seen in the brand's sourcing of ingredients from around the world and collaboration with local visual artists for packaging design. This focus on sustainability and community engagement aligns with Coty's broader corporate mission.

Origen's visual storytelling is brought to life by a group of globally recognized illustrators, including Brazilian artist Naíma Almeida, Mexican multidisciplinary creator Daniel Barreto, Italian visual storyteller Marianna Tomaselli, Saudi Arabian painter Bayan Yasien, and Indian textile artist Naina Lamba. These collaborations add an additional layer of appeal to the brand, enhancing its global appeal and unique identity.

As Coty continues to innovate and expand its product offerings, the success of Origen will be a key indicator of the company's ability to stay competitive in the rapidly evolving beauty market. The brand's ability to capture consumer interest and drive sales will be a critical factor in Coty's overall financial performance.

References:
[1] https://www.theglobeandmail.com/investing/markets/stocks/COTY-N/pressreleases/33466754/introducing-origen-a-fragrance-collection-where-scent-meets-adventure/
[2] https://www.marketscreener.com/news/coty-inc-introduces-origen-a-fragrance-collection-where-scent-meets-adventure-ce7c5cd9de80f422