Costco Wholesale: The Beloved Consumer Brand Set to Kick Off 2025 with a Stock-Split Announcement

Costco Wholesale (COST) has been a beloved consumer brand for decades, and its stock has returned an astonishing 62,500% since its IPO in 1985 (excluding dividends). As the company's share price approaches $1,000, investors are speculating that it could become the first prominent stock-split stock of 2025. A stock split could make the stock more affordable and attractive to retail investors, potentially driving demand and increasing liquidity.

Costco's membership model and bulk purchasing strategy have been key factors in its remarkable performance since its IPO. By offering lower prices to members and charging an annual fee, the company has been able to attract and retain shoppers. Additionally, Costco's focus on sustainability and ethical practices has resonated with consumers, further enhancing its brand and customer loyalty.



Costco's high non-institutional ownership, at 36%, has also played a significant role in the potential for a stock split. A forward split could make the stock more affordable and accessible to retail investors, potentially driving demand and increasing liquidity. This dynamic could change in the future if Costco's management decides to conduct a stock split, which could further boost the company's appeal to retail investors.

In conclusion, Costco Wholesale's remarkable performance since its IPO, combined with its high share price, strong retail ownership, and proven business model, makes it a strong candidate for a stock split in 2025. A stock split could make the stock more affordable and attractive to retail investors, potentially driving demand and increasing liquidity. However, the company's board of directors will ultimately decide whether a stock split is in the best interests of shareholders.