Costco Unveils Kirkland Signature Energy Drink at 70 Cents per Can, Impacting Energy Drink Stocks
ByAinvest
Tuesday, Mar 24, 2026 2:05 pm ET1min read
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Celsius and Monster shares have slid mid-session on Tuesday, following the release of Costco's Kirkland Signature energy drink at a sub-$1-per-can price point. The 24-can pack retails for $16.99, with each can containing 200mg of caffeine. The debut of Kirkland energy drinks is expected to impact the energy drink market, with Google Search trends already showing an increase in searches for Kirkland energy drink.
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