Costco's Trading Volume Plummets 46.93% to 30th Rank Despite Stock Price Surge

On June 23, 2025, Costco's trading volume reached 16.40 billion, a significant drop of 46.93% from the previous day, placing it at the 30th position in the day's stock market rankings. The stock price of Costco (COST) rose by 2.50%, marking the second consecutive day of gains, with a total increase of 3.06% over the past two days.

Costco's e-commerce sales experienced a notable surge of 15.7% in the third quarter, driven by increased site traffic, the rollout of Buy Now, Pay Later (BNPL) options, and expanded logistics capabilities. This growth highlights the company's strategic efforts to enhance its online presence and improve customer convenience.

Costco is facing significant challenges as customers increasingly turn to rivals like Walmart and Amazon for their shopping needs. This shift in consumer behavior poses a threat to the retailer's market position and necessitates strategic adjustments to retain customer loyalty and market share.