Costco Gold Demand Surges 39.21% as Investors Seek Safe Havens

On May 9, Robert Kiyosaki, the renowned author of "Rich Dad Poor Dad," highlighted that Costco is experiencing a surge in demand for gold bars and coins, which he considers the best investment product available at the retail giant. Kiyosaki's observation suggests that a growing number of people are shifting away from traditional savings and towards precious metals as a means of preserving wealth.

Kiyosaki's comments come as part of his ongoing advocacy for investing in gold, silver, and Bitcoin, which he views as safer alternatives to what he refers to as "fake money." He believes that the current trend of people purchasing gold at Costco indicates a broader shift in public sentiment towards these assets, driven by concerns over the stability of fiat currencies and the global economic outlook.

According to Kiyosaki, the demand for gold at Costco is a clear sign that more people are recognizing the value of precious metals as a store of wealth. He argues that this trend is likely to continue as central banks around the world increase their gold reserves, further validating his investment advice. Kiyosaki's comments reflect his long-standing belief that gold and other precious metals are essential components of a well-diversified investment portfolio, particularly in times of economic uncertainty.

Kiyosaki's investment advice has proven to be sound in recent months, with gold prices showing significant gains. Over the past year, gold has rallied by 44.41%, and year-to-date, it has increased by 27.01%. As of May 9, gold was trading at $3,334 per ounce. This performance has made investing in gold bars and coins at Costco a profitable endeavor, as the 1-ounce bars from the retail chain have gained 39.21% in value between late April 2024 and late April 2025.

While Kiyosaki's views on Bitcoin and silver have been more mixed, he continues to advocate for these assets as part of a diversified investment strategy. Bitcoin, which has struggled in 2025, has shown signs of recovery in recent days, with a 10.49% increase year-to-date. Silver, while still far from Kiyosaki's $70 price target for 2025, has offered a respectable return on investment, rising by 10.62% since the beginning of the year.

Kiyosaki's comments underscore the growing interest in precious metals as a means of preserving wealth in an uncertain economic environment. As more people turn to gold and other precious metals, the demand for these assets is likely to continue to rise, further validating Kiyosaki's investment advice. His observations at Costco serve as a reminder of the importance of diversification and the need to consider alternative investments in times of economic uncertainty.