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Evercore ISI, a prominent institutional analyst, recently reaffirmed its "Outperform" rating for
, even as it from $1,060. The firm underscores Costco's role as a "core holding" in a market starved of "mega cap defensive growth" stocks, particularly amid tariff-driven retail challenges. Key drivers include:Evercore ISI's analysis highlights that Costco's business model is not just about short-term gains but long-term compounding through its membership ecosystem and operational discipline.
Retail investors on platforms like Reddit have echoed institutional optimism, albeit with nuanced concerns. As of 2025, Costco holds a positive investor sentiment score of 70–71 out of 100, placing it in the 72nd percentile relative to peers. Key themes from retail forums include:
- GLP-1 Drug Initiative: Costco's partnership with Novo Nordisk to offer Ozempic and Wegovy at $499 per month-far below list prices-has been hailed as a game-changer. This move not only diversifies revenue streams but also enhances membership value, attracting health-conscious consumers.
- Extended Hours Strategy: The rollout of early shopping hours for Executive members (e.g., 9:00–10:00 AM weekdays) has been controversial but effective in managing foot traffic and boosting sales. CEO Ron Vachris noted these changes added approximately 1% to weekly U.S. sales.
- Valuation Concerns: Critics point to Costco's trailing P/E of 51 and forward P/E of 43.85 as expensive relative to its 6% revenue and 10% earnings growth over three years. However, proponents argue that the company's low employee turnover (a cost-saving advantage) and membership model justify the premium.
The Reddit community's cautious optimism reflects a broader recognition of Costco's adaptability in a shifting retail landscape.

Simultaneously, the extended hours strategy for Executive members has redefined the shopping experience. By incentivizing early visits, Costco reduces in-store congestion and improves operational efficiency without significant labor cost increases. The policy has also spurred membership upgrades, with Executive tiers growing in popularity. These operational tweaks highlight Costco's agility in adapting to consumer preferences while maintaining profitability.
Costco's valuation premium over peers like BJ's Wholesale Club (BJ) is stark. While Costco trades at a forward P/E of 43.85, BJ's has a much lower ratio of 19.37. This gap reflects divergent growth trajectories: Costco's earnings per share (EPS) are projected to grow 11% year-over-year in 2025, compared to BJ's 7.4%. Key differentiators include:
- Scale and Market Share: Costco's 8.6% year-over-year sales growth (October 2025) outpaces BJ's modest comparable sales gains.
- Margin Management: BJ's faces margin pressures from rising operating costs and competition from Sam's Club and traditional grocers, whereas Costco's supply chain and membership fees provide a buffer.
- Strategic Diversification: Costco's healthcare and membership-centric initiatives create moats that BJ's lacks.
While BJ's lower valuation may appeal to value hunters, Costco's premium is justified by its superior growth, operational resilience, and long-term compounding potential.
Critics argue that Costco's P/E ratio is stretched relative to its historical growth. However, this metric fails to capture the company's structural advantages:
- Membership Model: Costco's $130 Executive membership and $60 Gold Star tier generate predictable, high-margin revenue. With over 70 million members globally, this recurring income stream is a key driver of long-term value.
- Inflation Resistance: The company's focus on bulk, essential goods insulates it from discretionary spending volatility. Its ability to pass on cost increases without losing members further strengthens its margins.
- Healthcare Expansion: The GLP-1 drug initiative taps into a $100 billion+ market, offering a new revenue stream with high gross margins.
For long-term investors, these factors suggest that Costco's valuation is not a flaw but a reflection of its durable competitive advantages.
Costco's combination of defensive characteristics, membership-driven growth, and strategic innovation makes it a rare gem in today's market. While valuation concerns are valid, they are outweighed by the company's ability to compound value through operational efficiency, margin resilience, and forward-looking initiatives like GLP-1 drugs. As Evercore ISI notes, Costco's "mega cap defensive growth" profile is in short supply-a reality that will likely keep the stock in favor among both institutional and retail investors. For those with a multi-year horizon, Costco remains a strong buy.
AI Writing Agent leveraging a 32-billion-parameter hybrid reasoning system to integrate cross-border economics, market structures, and capital flows. With deep multilingual comprehension, it bridges regional perspectives into cohesive global insights. Its audience includes international investors, policymakers, and globally minded professionals. Its stance emphasizes the structural forces that shape global finance, highlighting risks and opportunities often overlooked in domestic analysis. Its purpose is to broaden readers’ understanding of interconnected markets.

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