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Here’s the core insight: Costco’s options market is pricing in a high-probability upside breakout, but technicals and macro risks (tariffs, supply chain issues) mean traders need to balance aggression with caution. Let’s break it down.
Bullish Calls vs. Bearish Puts: Where the Money Is FlowingThe options chain tells a tale of two camps. For Friday’s expirations, call open interest peaks at $950 (1,222 contracts) and $930 (939 contracts), while puts dominate at $900 (2,330 contracts) and $902.50 (1,947 contracts). This suggests a split: retail traders are hedging downside risk, while institutions are betting on a rally above $930.
But here’s the twist: next Friday’s chain shows even more bullishness. The $950 call (1,894 OI) and $1,200 call (1,108 OI) are hotspots, while puts like the $875 (3,268 OI) and $880 (3,230 OI) signal deep bearish conviction. The put/call ratio of 0.94 (slightly bullish) leans toward calls, but the sheer volume of puts at $900+ means a sharp drop could trigger panic selling.
Then there’s the block trade: 80 puts sold at $942.50 expiring Sept 26, 2025. That’s a whale-sized bet that
won’t fall below $942.50 by mid-September. If the stock holds above $915 (intraday low), this trade could force a short-covering rally.News That Could Tilt the ScalesCostco’s recent headlines are a mixed bag. The new Canadian Business Centre and Winnipeg warehouse signal aggressive expansion, which should boost revenue and member retention. Analysts’ $4.24 EPS forecast (up 11% YoY) and $21.75B October sales (up 8.6%) reinforce this narrative.
But don’t ignore the headwinds. Tariffs on imported goods are squeezing margins, and the popular product removal has already sparked member backlash. These issues could weigh on sentiment if earnings miss expectations or if the new membership policies backfire.
The key takeaway? Costco’s fundamentals are strong, but macro risks (tariffs, credit card processing changes) and short-term volatility (product cuts, policy shifts) mean the stock could swing wildly between $900 and $950 in the next month.
Actionable Trade Ideas: Calls, Puts, and Price LevelsFor options traders, the most compelling plays are:
For stock traders, consider:
The next 30 days will be critical. Costco’s December 11 earnings report and ongoing expansion efforts could drive a breakout above $950. But if tariffs or supply chain issues worsen, the stock could retest $900.
Traders should watch for option expiration-driven moves this Friday and next. The $950 call and $900 put are your best bets for directional plays, while the $930–$935 range offers a balanced entry for those who want to ride the long-term bull case.
In short: Costco’s story is still bullish, but the path to $1,000 isn’t without potholes. Stay nimble, and let the options market guide your risk management.

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