Corporate Bitcoin Purchases Surge 375% in 2025 First Half

In the first half of 2025, listed companies collectively acquired 245,510 bitcoins, which is more than double the 118,000 bitcoins absorbed by ETFs during the same period. This represents a significant 375% increase compared to the same period in 2024. This surge indicates a notable shift in how companies perceive Bitcoin, transitioning from viewing it as a speculative asset to considering it a strategic financial reserve.

In early 2024, Strategy (formerly MicroStrategy) was the dominant player in the corporate Bitcoin market, accounting for 72% of all purchases. However, by the first half of 2025, its share had decreased to 55%, even though it still acquired 135,600 bitcoins. This decline suggests that more companies are entering the market, leading to a more diversified corporate Bitcoin landscape.

This broader adoption is evident across various industries, including technology, finance, and hospitality. Companies are reallocating their cash reserves into Bitcoin for reasons such as inflation hedging, diversification, and gaining a competitive edge in innovation. The reasons for this trend are multifaceted. Companies now view Bitcoin as a strategic reserve asset rather than just a speculative investment. Additionally, holding Bitcoin offers favorable accounting treatment, such as deferred taxes and improved balance sheet flexibility. Furthermore, investing in Bitcoin sends a message of forward-thinking and adaptability, enhancing a company's brand and market positioning.

In contrast, ETFs experienced a significant drop in inflows, decreasing by over 50% compared to the first half of 2024. This reversal indicates that direct Bitcoin ownership is becoming more attractive to companies than ETF exposure. As corporate treasuries now outpace ETFs in net Bitcoin acquisitions, the digital asset's price stability and long-term value could increasingly be influenced by corporate behavior. However, there are risks involved. Many firms use leverage to buy Bitcoin, which exposes them to financial strain if prices dip significantly. Despite these risks, the rise in corporate Bitcoin purchases reflects strong institutional confidence and a long-term commitment to digital assets.