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In the first half of 2025, publicly traded companies collectively purchased 245,510
, more than twice the amount purchased by ETFs during the same period. This significant increase in corporate holdings reflects a growing confidence in the cryptocurrency as a reserve asset. The total for the year-to-date significantly increased by 375% compared to the first half of 2024 when companies purchased 51,653 BTC. In contrast, ETF purchases decreased by 56% from the initial surge in 2024 when ETFs acquired as much as 267,878 BTC.Since each ETF share is backed by actual Bitcoins, the creation amount usually reflects demand from retail investors, hedge funds, and registered investment advisors. On the other hand, corporate treasury purchases reflect direct strategic decisions by management. Therefore, the widening gap indicates that corporate boards' confidence in Bitcoin as a reserve asset is continuously growing and is now on par with the enthusiasm of retail and institutional investors.
Notably, the company "Strategy" alone acquired 135,600 BTC, accounting for 55% of all publicly traded company purchases. In the same period in 2024, this company represented 72% of the total corporate purchases. This suggests that by 2025, the demand for Bitcoin among corporations is no longer concentrated in a single frontrunner but has significantly diversified. This diversification indicates a broader acceptance and strategic integration of Bitcoin into corporate treasury management, signaling a maturing market for the cryptocurrency.
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