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Corporate Bitcoin holdings have surged to unprecedented levels in the first quarter of 2025, with major companies like Tether and Metaplanet leading the charge. Tether, the world’s largest stablecoin issuer, acquired 8,888 BTC since January, bringing its total BTC balance to over 100,000. This is a significant increase from the 1,035 BTC added in the previous quarter. Metaplanet, a Japanese publicly traded company, also made substantial strides, increasing its Bitcoin holdings from 1,762 BTC in December 2024 to 4,046 BTC by March 2025.
Other notable companies, such as
and , have also expanded their Bitcoin allocations. MicroStrategy, known for its aggressive accumulation strategy, bought 53,396 BTC so far this year. Fold Holdings, a financial services company, announced the purchase of 475 BTC in early March, bringing its total accumulation to 1,485 BTC. , the video game and electronics retailer, updated its investment policy to include Bitcoin as a treasury reserve asset, although it has not yet made an immediate purchase commitment.The trend of corporate Bitcoin adoption is driven by several factors. Bitcoin’s self-limiting supply makes it an attractive hedge against inflation, which is a growing concern for companies facing depreciation of their balance sheets. Analysts suggest that this is a key reason behind Metaplanet’s record Bitcoin accumulation in the first quarter of 2025. For Japanese firms dealing with persistent yen depreciation, Bitcoin serves as a hard-asset hedge, offering superior long-term risk-adjusted returns in markets with negative real yields.
In the United States, heightened concerns over inflation and changes in accounting standards for digital currencies have also made Bitcoin more appealing. The Financial Accounting Standards Board issued a new rule in January that allows companies to report profits on unrealized gains from their digital assets, making Bitcoin a more attractive addition to investment portfolios. This change enables companies to report the increase in value as income in their financial statements, enhancing the appeal of Bitcoin as a treasury asset.
Despite its potential for inflation stability, Bitcoin’s inherent volatility can also attract investors with a greater risk appetite and companies aiming to diversify their holdings. Adding a volatile asset like Bitcoin to the balance sheet increases the beta of the equity, which can enhance returns for investors. However, this also means that companies may face higher potential losses during a Bitcoin bear market, making it more appealing to firms large enough to weather the storm.
For specific business cases, the volatility and heightened trading activity accompanying Bitcoin adoption might offer a strategic advantage. Companies with performance issues or in highly competitive sectors could benefit from an asset that increases the volatility and volumes, as well as the beta of the equity. GameStop, for example, saw its stock value rise by 12% after signaling that it would add BTC as a treasury reserve asset, despite a significant decline in its sales volume in the fourth quarter of 2024.
Tether, as the issuer of the largest stablecoin, generates substantial revenue from transaction fees and managing its vast reserves. This financial strength allows Tether to allocate 15% of its quarterly net profits to Bitcoin, demonstrating a conservative approach to risk management. However, the inherent unpredictability of Bitcoin means that companies must be prepared for potential losses.
Looking ahead, the future of corporate Bitcoin accumulation remains uncertain. Recent political and economic developments, including trade policy announcements, have cast a shadow over further Bitcoin accumulation. Analysts anticipate that companies will prioritize more pressing concerns over further Bitcoin accumulation in the face of market volatility and tariff implications on margins. Only time will tell if the trend of corporate Bitcoin adoption will continue at the same rapid pace in the coming quarters.

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