Core Foundation Launches Rev+ Program to Boost Stablecoin Issuer Revenue by 33%

Stablecoin issuers are exploring new avenues to generate revenue through blockchain integration, marking a significant shift in the crypto landscape. The Core Foundation has introduced Rev+, a pioneering protocol-level program designed to directly reward developers, stablecoin issuers, and decentralized autonomous organizations (DAOs) based on the value they create for users. This initiative aims to provide a sustainable revenue stream, potentially reducing the reliance on cryptocurrency launches for fundraising. Rev+ allows projects to earn revenue from user-generated gas fees on their blockchain applications, offering a novel approach to monetization in the Web3 industry.

The Rev+ program grants stablecoin issuers a new revenue stream through blockchain technology. The initiative incentivizes such issuers and developers by sharing gas fees and distributing CORE tokens based on transaction activities. With stablecoins accounting for a significant share of DeFi revenue, the Rev+ program's implementation offers unprecedented financial incentives for issuers. This alignment is expected to stimulate liquidity and participation by major providers.

The Core Foundation introduced Rev+ to allow stablecoin issuers revenue from smart contract activities and transaction volumes. As stated by Hong Sun, Institutional Lead at Core Foundation, "Stablecoins now account for over one-third of DeFi revenue... Yet issuers do not earn revenue from transaction activity. Rev+ will change that by aligning incentives so that the projects powering Web3 actually get paid when their tokens move."

Participating entities benefit from both direct gas fees and a revenue-sharing pool, integrating projects more deeply into blockchain economics. CORE tokens play a critical role in this economic incentive structure designed by Core Foundation. Stablecoins, including USDT, USDC, and DAI, along with other DeFi tokens, stand to gain from this development. RWAs and NFTs are also part of this broad-reaching financial shift, illustrating diverse potential impacts across the crypto ecosystem.

History illustrates blockchain foundations have rarely structured revenue directly to token project developers. This program sets a new precedent by directing part of base chain fees, historically allocated to validators, to issuer wallets. The program, not requiring external funding or partnerships, uses existing core blockchain emission schedules. The goal is to attract liquidity and ensure active involvement from stablecoin operators while maintaining internal financial structures.

The launch of Rev+ comes at a time when the stablecoin market is experiencing substantial growth. Circle's recent Initial Public Offering (IPO) has demonstrated that public markets are increasingly accepting stablecoin issuers with clear revenue models. USDC, one of the leading stablecoins, is widely used by banks, merchants, and tokenization platforms globally, highlighting the growing integration of stablecoins into traditional financial systems.

The integration of stablecoins is not only enhancing revenue streams for issuers but also improving the efficiency of international payments. Amaze Holdings, Inc. has unveiled a cryptocurrency initiative that leverages stablecoins to lower transaction costs and accelerate payment speeds, benefiting creators and businesses alike. This development underscores the broader trend of stablecoins becoming more integral to the global financial ecosystem.

The total market capitalization of stablecoins has surged, reflecting their increasing adoption and utility. This growth is driven by the ability of stablecoins to provide stability and liquidity in the volatile crypto market, making them an attractive option for both institutional and retail investors. The revenue-sharing model introduced by Rev+ is expected to further incentivize the development and adoption of stablecoins, as it offers a more sustainable and predictable revenue stream for issuers and developers.

In summary, the integration of blockchain technology is enabling stablecoin issuers to explore new revenue models, such as the Rev+ program. This shift is not only enhancing the financial viability of stablecoin projects but also driving their broader adoption in the global financial system. As the stablecoin market continues to grow, initiatives like Rev+ are likely to play a crucial role in shaping the future of digital currencies and their integration into traditional finance. Analysts predict deeper market engagement as the Rev+ model unfolds. These revenue-sharing mechanisms are anticipated to trigger increased project participation and stability within DeFi, further reinforcing blockchain's position in global financial markets.